Check out this infographic from the Direct Marketing Association -- which maps the impact data-driven marketing has annually of U.S. job creation and commerce. Pretty interesting:
A big part of drip marketing is the email lists affinity to your brand... Specifically do they have one. Did these individuals opt-in to YOUR list or did you purchase the list from somewhere else?
The reason this matters is because it affects how attach the list. Individuals that already know your brand and voice and product you can address in a more s... (more)